Our Mission

To make sustainable fashion more accessible, educate about the destructive industry practices and facilitate a more circular fashion economy.  

We want to incorporate sustainability into the everyday, making it the new normal. Our approach to work both within the community as well as within our smartphones provides our social enterprise with the unique duality. Most of all we believe in the power of fun as a force for positive change, and this is at the forefront of all our approaches.

As scientists we started by looking at the numbers in more detail, and we couldn’t quite believe what we found

(the numbers In question):

The fashion industry, responsible for 8% of global emissions (surpassing the combined impact of international shipping and flights, according to the UN alliance for sustainable fashion), sees approximately one truckload of clothing discarded or incinerated every second (U.S. E.P.A.). And only 1% of clothing is recycled (BBC, 2022). Beyond the environmental concerns, a 2016 survey by the Ethical Trading Initiative revealed that 77% of clothing retailers acknowledge the likelihood of modern slavery within their supply-chains. Read more here

Quite shocking right…?

Meet the Team

  • Weronika Stelmach (she/her)

    CO-FOUNDER & CEO

    Weronika’s driven by collective bettering and the power of connected people. She graduated from the University of Bristol with a first class chemistry masters degree, as well as the Mike Rothwell award for best performance on her course. She is motivated by the possibilities of innovation for good, exploring how we can do more within our day-to-day.

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  • William Terry-Wright (he/him)

    CO-FOUNDER & COO

    William is the ‘how we can we make it happener’, with experience in computing and business, he is passionate about developing tech for good. He is currently undertaking a PhD in Technology enhanced Chemical Synthesis, and using his extensive tech experience to develop Swerv.

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  • William Mills (he/him)

    MACHINE LEARNING DEVELOPER

    Lead developer on ORA (outfit recommendation algorithm)

  • Andriana Laskari (she/her)

    UX/UI & PRODUCT DESIGNER AND MOTION DESIGNER

    With over a decade of experience in the creative industry, Andriana is a Product Designer and Motion Designer using her various skillset in design, illustration, animation, branding and UI design to help bring Swerv to life. Using her creative skills towards meaningful projects has been her focal point throughout her career.

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  • Cristina Poncela (she/her)

    TECH

    Full stack developer, responsible for bringing Swerv to life

  • Praveen Chandrarajah (he/him)

    TECH

    Full stack developer responsible for the Swerv avatar creation